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Quant-Qual Focus Groups |
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The
convergence of Quant & Qual
Better Decisions brings together
the best of the two disciplines, Quantitative
data gathering and Qualitative moderating.
Combining these methodologies in one session
will deliver to you Numbers that will back
up the Insights. We can save you precious
time as we provide a SHORTER RESEARCH PROCESS
by gathering both the Quant and the Qual at
the same time, and deliver to you results
in Real-Time.
Our clients have used this combined methodology to pre-test hundreds of ads, animatics, concepts, story boards, new product ideas, positioning statements, packaging, and store layouts, and to taste-test dozens of new products.
Contact
us – we
would love to show you how get at The
Numbers, The Insights, and The Emotions. |
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"“As the leading business organization in Northern Virginia focused on issues of public policy, it is vital that our policy priorities be grounded in the community’s broadest interests and shaped through consensus and collaboration. Over the past three years we have relied on Better Decisions to make that happen at our annual issues forum. I know of no better way for 250 community stakeholder to come to consensus about our common interests than by using Better Decisions. “"
--
Bill Lecos, President
Fairfax County Chamber of Commerce,
Fairfax County VA |
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