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Some of the Projects
We’ve Worked on for Ad & Concept Testing. |
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Over The Counter
Pharma |
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2 Product extensions, |
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4 Ad Executions |
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4 Groups / 2 Markets
N = 100 |
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Decision Trac,
Category Scan, Keyword Analysis, Emotional
Response mapping |
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In-depth Qualitative |
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Over The Counter
Pharma |
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Health &
Beauty Products (4 projects), |
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3 Ad Executions |
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4 Groups, 1 Market,
N=120 |
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Diagnostic Questions |
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In-depth Qualitative |
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New Product Development |
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Sports Drink, |
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6 Groups, 2 Markets
N = 150 |
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Category Scan
on 15 new concepts |
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In-depth Qualitative |
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In-depth Qualitative |
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Food Concepts
(Beef), |
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4 Groups , 2 Markets
N = 100 |
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Children 8 –
18 years old |
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Category Scan
on 19 Concepts |
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In-depth Qualitative |
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Food Concepts
(Beverage), |
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6 Groups, 2 Markets,
N= 120 |
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Category Scan
64 Concepts |
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Category Scan
on 19 Concepts |
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Financial Services, |
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4 Groups, 2 Markets,
N = 180 |
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Diagnostics on
3 Ad Executions |
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In-depth Qualitative |
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Mejores Decisiones |
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Hispanic Ads |
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Insurance, |
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3 Groups, 1 Market |
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Decision Trac |
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In-depth Qualitative |
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Public Utility, |
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4 Groups, 1 Market,
N=110 |
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Diagnostics on
4 Ad executions |
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In-depth Qualitative |
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Litigation & Trial
Consulting |
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Wrongful Birth
Case – Baltimore |
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Wrongful Death
Case – Houston (2 projects) |
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Patent Infringement
– Delaware (4 projects) |
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Other Projects |
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Store Layout, |
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6 groups, 2 Markets,
N = 250 |
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Diagnostic questions |
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Visual Layout
Inspection |
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Store Product
Packaging Evaluation, |
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6 groups, 2 Markets,
N = 250 |
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Diagnostic questions |
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In-depth Qualitative |
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Pharmaceutical, |
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Detailed Aids
for MDs |
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AdSAM Emotional
Response Mapping |
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Diagnostic Questions |
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In-depth Qualitative |
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Public Policy
Communication / Ad Testing, |
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California
Proposition, |
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Decision Trac |
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Diagnostic Questions |
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Focus group moderating |
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Consultation |
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Missouri Proposition, |
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Decision Trac |
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Diagnostic Questions |
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Focus group moderating |
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Consultation |
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Medicare &
SSA reform, |
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3 Stakeholder
groups – Unions, Seniors, Physicians |
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Tested reactions
to proposed policy changes and communications. |
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Fairfax County
VA, |
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Issues Fairfax
– Tyson’s 2030 |
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A consensus building
process bringing together the various
stakeholder groups within Fairfax County
dealing with the impact and opportunities
of the proposed Metro expansion. |
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Potomac Conference
– Greater Washington Board of Trade, |
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3 annual Multi-Stakeholder
conferences dealing with the issues
and challenges facing the Potomac region. |
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Facilitated and
moderated sessions building consensus
amongst divergent interest groups |
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Montgomery
County Chamber of Commerce, |
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Resource planning
session |
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Live Broadcast Communication Testing |
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US Presidential
Debates 2004 - CNN, |
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Mapped the changing
reactions of undecided “Swing
State” voters to the debates.
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Results were shown
live on CNNfn |
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Emotional Response
Mapping |
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Budget Speech, |
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Gauged the reaction
to initiatives and a budget speech live
in 3 cities simultaneously |
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