In most cases of sensory testing, it is preferable to have rotated sampling within the focus group. While we could still use the keypad methodology to get instant data collection, the de-rotation of the data in a timely manner often proved challenging, if not impossible.
We have fixed that. We can now de-rotate the data and the end of the session, in real time. This will enable us to identify the top rated samples by top-box or top 2-box score, as well as identify the respondents that rated it accordingly.
This advancement maintains the Better Decisions advantage of being able to immediately identify the right respondents from within the Quantitative group to participate in the Qualitative session.
2009 has seen its share of sensory testing. This year\'s projects include new soft drink formulas, new chip and soft drink combos, and yogurt for both kids and adults. In each project, the respondents were able to give honest, individual responses via the Better Decisions keypads without the influence of group think. Because of the Quant Qual methodology, the data, as always, was viewed live by the client in the back room and the qual respondents were selected based on their quant answers then probed in the focus group that immediately followed. The client gets the best of both worlds, and instant feedback too.
The Better Decisions Quant / Qual Methodology is now on site and available in Mexico City. Resident bilingual technicians are fully trained and standing by. Projects completed to date include CPG, and Health & Beauty products.
October 6 2008 Better Decisions works with Sacremento CA PA firm Schubert Flint on communication testing for the Proposition 8. This will be the 4th successful campaign headed by Schubert Flint that Better Decisions has been a part of.
August 21st 2008. Together with Mares Consumer Intelligence of Mexico City, Better Decisions completes its second CPG study using the Quant / Qual methodology in Spanish.
A new mnemonic was added to the Mucinex family in the form of Maximus Mucus - "the biggest, badest mucus around". Better Decisions again tested the reaction of the consumer to the character as well as the effectiveness of the communication of the benefits and main message. Watch for the new 15 second spots in the fall.
With this year's focus on education, representatives from business, government and the general public gathered to discuss and debate the current challenges that Fairfax County faces as they continue to grow and prosper.
Better Decisions was there again to help sort the issues by priority and importance and to deliver the results immediately for action by the Chamber of Commerce.
DMW Worldwide of Wayne PA selects Better Decisions and the Quant/Qual methodology for Direct Response TV ad tests. Emotional Response Mapping process was instrumental in selecting the most promising spot for development.
Two separate cases of medical malpractice were researched by the husband and wife team of Murphy Moderating of Winston-Salem NC in February. Potential jurors were placed in a simulated courtroom and exposed to compelling arguments from lawyers presenting both the defendant and plaintiff cases. The jurors' reactions to the arguments and their position on the verdict at various junctures in the proceedings were captured using the Better Decision technology identifying where the case was strongest and weakest. The results were immediately available for analysis by the legal teams.
CNN has asked Better Decisions to measure the immediate, gut-reactions of a group of undecided republican voters to the Nov 28th Republican Debates to be held in St. Petersburg FL. This will mark the 2nd time CNN has engaged Better Decisions for this method of research.
A gathering of government, private sector, education and citizens of Fairfax County VA met to discuss and brainstorm solutions for the issues facing the county in the next 2 to 25 years. Following the presentation of the results from the breakout sessions the participants ranked and rated the issues quickly and effectively using the Better Decisions wireless keypad technology. The plenary instantly saw the consensus on the results. Each participant's voice was heard via their keypad response and they left knowing how the issues stacked up against each other and which ones will go toward forming the policy for the Chamber of Commerce.
Using Better Decisions Quant/Qual Ad Testing methodology the creators of Jr. Mucus and Mr. Mucus were able to see how their animatics faired against the competitive spots; how the respondents reacted to the main messages within the animatics, and what the emotional response of each respondent was toward the creative. This is the third set of ads tested by the makers of Mucinex using the Better Decisions methodology.
Queen's University and partners use Better Decisions, keypads and technology for a truly interactive meeting. 550 registered attendees had the opportunity to interact with some of the great speakers at the conference by responding immediately to questions posed by the presenters. Within seconds Professor Mufti was able to gauge the feeling of the audience to his probing questions. Dr. John Pliniussen was able to understand the audiences self assessed Creativity and Innovation ratings and tailor his address accordingly.
For more information contact Owen Jones at 1 877 261 7039, or owen@better-decisions.com.
Baltimore MD ad firm Grey Kirk Vansant (GKV) teamed up with Better Decisions, CBS affiliate WJZ TV, and Observation Baltimore to host a post Superbowl Ad testing party. 40 of Baltimore’s top marketing executives used Better Decisions keypad technology to give their ratings of the ads. The local experts' ratings were then compared with the USAToday results and a lively discussion ensued. The expert panel of GKV executive David (Boomer) Blum, and renowned ad producer, Mary Holland, provided insightful comments. For more information contact Owen Jones at 1 877 261 7039, or owen@better-decisions.com.
