 |
Emotional Response Mapping |
|
| |
Better
Decisions uses the AdSAM method of emotional
response mapping that was developed by Dr.
Jon Morris of Florida State University.
"We all know that emotion and behavior are strongly linked. The AdSAM method gets to the heart of the emotions of every respondent in a focus group using a unique, nonverbal methodology. We at Better Decisions have combined Dr. Morris' AdSAM process with our Quant-Qual methodology to provide the DEEPER INSIGHTS."
What are the benefits
of using Emotional Response Mapping?
In many circumstances the measures of Purchase
Intent, Likeability, Believability, Fit with
Brand, etc, will only tell us part of the
story. "We have examples of ads that have generated a high degree in all the key measures, yet have rendered the respondents emotionally ambivalent, which would ultimately prevent the actual purchase of the product in the store". Uncovering these
emotions in the Quant-Qual focus group can
prevent costly mistakes.
Contact
us – we
would love to show you how get at The
Numbers, The Insights, and The Emotions.
|
|
|
|
"This {report} looks very good! I appreciate the work you put into this. It was very successful. Thanks."
--
P. Gaynor, Mercury Marine |
|
|
|
